Whether you are trying to get your website’s visitors to register for a seminar, subscribe to an email list, or purchase a product, there are countless ways to optimize your website’s conversion rates. Keep on reading to explore three ways you can optimize your website to do just that!
- Refine The Look; Test The Results
Let’s get real: we all judge a book by the cover. And that’s okay. The key is how to use it to your advantage.
Take for example, comScore, who increased new leads just by changing to a vertical layout and adding a customer logo. Then they compared the original to their variation using A/B tests. The result? A 69% increase in conversion rates compared to the original. (Source: Optimizely)
Don’t be afraid to experiment with different appearances and designs for your website. Because the numbers don’t lie. Utilizing A/B tests to compare those variations is a great way to let the data tell you what appeals most to potential customers. And in turn, gets you on track to your ultimate goal, converting those visitors into leads!
Feeling inspired but don’t know where to start? Hubspot has some great resources to learn how to run an A/B test as well as several creative tests you can begin experimenting with now.
- Strategically Place Your CTA’s
You know that experimenting with appearance and design makes your offers more attractive to readers. But wait. What good will that do if your visitors can’t find it?
You’ve heard the saying, “location, location, location”. That same concept applies to your website’s layout as well.
Take a look at how Nature Air increased their conversion rates from 3% to 19% just by prominently placing their call to action above the fold, incorporating it into the content area, thus making it easier for visitors to find. (Source: Blast Analytics & Marketing)
Want to direct your visitors to your offer? Make it stand out by placing it in the right place on your page for maximum impact on your website’s conversion rates. For more ideas on landing page CTA placement, Unbounce has some great tips.
- Create a Responsive Design
Aside from the SEO benefits, creating a responsive design makes your site more fluid and user-friendly. In fact, recent reports indicate that 80 % of your visitors are viewing your website from a mobile device.
Making sure your website is mobile friendly is more important now than ever asGoogle recently announced an update on April 21st. This new update means that if your website is not mobile, Google will penalize your site and it will hurt your search rankings. The whole purpose of the update is to help users find it easier to get relevant, high quality search results that are optimized for their devices.
O’Neill Clothing adopted a mobile friendly design by simplifying the navigation menu link, increasing font size, and reducing the number of columns. Because of their new responsive design, they achieved a conversion increase of 65.71% on iPhone/iPod and 407.32% on Android devices. (Source: Electric Pulp)
So it’s no wonder more and more brands are adopting responsive design to increase traffic, sales, and conversions. When your site is optimized well for mobile, your readers will be less likely to experience frustration when visiting and will want to explore more!
You might be wondering if your website is mobile-friendly. To find out, Google has a free tool you can utilize.
Need a website that is mobile-friendly? Here at Clymb Marketing, we’re helping businesses optimize their web design and marketing campaigns. Sign up now to receive a free website consultation!