Be helpful and informative along all stages of your buying process
What do you want your potential clients to know about your products and services? What are the questions they have about what you have to offer? People are coming to your website for one reason: they believe you have the answers to the questions they want answered. So, be helpful! Be informative! Explain the purpose and features of what you have to offer. Go into detail about the value of your offer and talk about your track record of success.
Develop an effective inbound marketing strategy
Think of some ways you can attract and add value to potential clients. Blogging can be a great part of an effective inbound marketing strategy. Create quality, relevant content those prospects will gladly trade their contact information to receive. This opens the door to more conversation and further steps in the buying process. Case studies, webinars, eBooks, premium content offers, and white papers are just a few examples of a great approach to inbound marketing.
If you’re not sure how to build an effective inbound marketing strategy, our new free eBook The Beginner’s Guide to Inbound Marketing is a great resource to help any business transform their marketing strategy.
Optimize your content to your local and regional target audience
The first step is reviewing your analytics: how are people finding you? What keywords or phrases are they using to find you? What are the most important ways you want people to find you?
Use these questions to write to your ideal client’s interests and needs. If you can position yourself as a local and regional authority on your products or services, people will naturally gravitate to your site for your expert advice.
Be easy to understand and communicate clearly
Nobody likes being bowled over by industry jargon. The same is true with your prospects throughout the buying process. Your goal should be creating easy to understand solutions and answers to any objections or concerns buyers may have as they travel through your sales funnel.
The most effective reading comprehension level for an adult is 6th grade. If a 12-year old can’t understand the concept, it’s a safe bet your audience isn’t getting it either! Use simple language and word pictures, if needed, to clearly communicate your company’s value to your prospect’s needs.
Use social media to direct traffic to your website
It’s important to remember business is done with people, not nameless, faceless corporations. One of the best ways to increase your web traffic is by being social on social media. You can strategically use social media to engage with your followers and redirect people to your website. Posting your content in digestible bites on social media can be a great conversation starter and lead to more traffic on your website.
The most effective way to increase your web traffic is by developing a killer inbound marketing strategy. We’re excited to announce our new eBookThe Beginner’s Guide to Inbound Marketing is now available for download. In this book we cover 10 steps to help transform your traditional marketing approach into an industry-leading inbound marketing strategy full of rich content to attract qualified leads to build your business.