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Social Media helps in every stage of the sales and marketing funnel, but this blog post will focus on social media being primarily used to attract customers. Some social media outlets that people, especially millennials, are using these days are Facebook, Instagram, Linkedin, and Snapchat. Social Media helps in every stage of the sales and marketing funnel, but this blog post will focus on social media being primarily used to attract customers. Some social media outlets that people, especially millennials, are using these days are Facebook, Instagram, Linkedin, and Snapchat.

In order to utilize your social networks to attract customers, you first need to have something to attract people with. No, not a huge magnet, or your good looks, but content, content with a purpose; ie videos, text, pictures, infographics, etc…

FYI Good content includes:

  • A clear message.
  • It captures the attention of your prospects. Remember that you are fighting for attention, not space. You want your followers to repost, retweet, share, etc…
  • You need to be able to Distribute, Analyze, and Report/Alter that content.

Once you have some content, it is time to finally start distributing that content through various verticals, one being social media.

At this point in time, you are targeting people who probably know you exist,so it is imperative that you evoke a response. Knowing where your audience is in the decision making process will determine the type of content that you are going to put in front of their eyeballs.

Don’t forget your goal is to attract customers:

  • You want your followers to repost, retweet, share,etc… the information that you are pumping out so it can spread like wildfire. Include options to share across different social media platforms.
  • Spend the time promoting your content on ALL social media outlets. Social media is a good tool that you can utilize to fight for attention.
  • Use images and questions to engage your audience.
  • Keep it personal
  • Use relevant keywords
  • Continuously promote. You can reuse and repurpose your content in your repertoire

Monitor your Progress:

  • Determine your goals → they MUST be specific, measurable, attainable, relevant, timely
  • Monitor search terms around conversion
  • Segment your audience and create personas
  • Not to sound like a broken record or anything but keep it personal, in both the content and responses – take the time. It will pay off. Trust me.
  • Edgar is a great tool to use to manage your social media posts

Social Publishing:

  • Optimize your profile – include a logo, company description, link to website, etc…
  • Create a style guide – consistent way to organize and get stuff done in a timely manner.
  • Customize content – each social media tool should be used differently.
  • Share relative industry content – become a trusted industry leader.
  • Publish on a consistent basis – 1-2 times a week depending on your industry.
  • Try out Buffer, an easy way to publish on social media

Reporting:

  • Measure the effects
  • Benchmarks – compare yourself to other companies in your industry
  • Apparently ROI is important, so view your content, social sharing, lead generation, and revenue
  • Check results continuously.

Social media can be a powerful tool in attracting customers. It is important to remember that you need the rest of the sales funnel to be on point as well. Make sure your sales and marketing teams are on the same page regarding expectations of one another and the end goal. Once you have attracted your target market, it is up to you to use tools like landing pages and emails to convert them.

Other methodologies such as blogging, and emails should be used in parallel with your social media tools to most effectively engage with your target audience. Learn how here.

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