This is one of the questions our Clymb team gets quite frequently. The driving force behind this question is business owners wondering if they need to create a brand-new website to start seeing traffic through their inbound marketing efforts. To best answer this question, it’s helpful to fully understand the concept of inbound marketing.
Inbound Marketing and Your Website
As a Hubspot Certified Partner, we love relying on Hubspot’s industry-leading expertise and resources as part of our inbound marketing conversations. We love the way Hubspot defines inbound marketing,
“…Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.” (Hubspot)
What inbound marketing means for more established websites is that your company has had the chance to create more relevant content over a longer period of time. Now, whether you’ve created great, helpful content during that time is the next step.
First, if your website hasn’t been updated for a while, your website layout and UX may be hurting your online credibility, especially if your website isn’t mobile responsive. Research shows that 62% of companies that designed their website specifically for mobile users experienced an increase in sales. (Ecoconsultancy) It’s amazing what a new coat of paint and some remodeling can do to an older website, just like fixing up an older house.
Even if it may not be the best time to build a new website, you can start to build your inbound marketing reach by creating great content. Blogging is one of the best entry-level content practices to develop. Businesses who blog at least one time per week receive 67% more leads. (Huffington Post) Translation: blogging equals business.
Blog posts serve as front doors to your website, an opportunity for people to connect further with your site. Google indexes your blog content as answers to people’s questions, which is why we highly recommend all blog posts answer the question, “Are we answering the questions people are asking?” This embodies Hubspot’s explanation of inbound marketing by aligning the content you publish with your audience’s interests.
If you have an older website, you’re actually ahead of the game. Older websites carry more weight with Google for longevity, but letting your site age and lose its relevancy can significantly hurt your Google rankings. Creating a new website is a great way to improve your prospective customer’s web experience and position your content for better lead generation opportunities.
Leave a comment with any questions that you may have about your website, or contact us directly for a free consulation.