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SEO (Search Engine Optimization) has changed drastically over the past few years as you can no longer “manipulate” search results with backlinking strategies and keyword stuffing. Many SEO firms were trying to manipulate search engine results for their clients, which has caused a black eye on digital marketing unfortunately. When Google made changes to their algorithm with Panda and Penguin, these businesses saw a huge drop in search rankings.

The reality is that companies need to focus on “humanizing” the SEO process.

On-page SEO refers to the content on your website. This is where you focus on your website’s URLs, website architecture, and the content that is being produced for the core pages of the website. One of the most significant factors in search engine rankings is content relevance and timing. Produce relevant, timely content that attracts leads who are searching for keywords related to your business or product. Use strategies like They Ask, You Answer to help translate your offline conversations into an online format.

Use this infographic to become a guru in SEO.

How to Do SEO in 2016 (infographic)

Congrats! By understanding and catching a vision for the importance of SEO, you are on the path to becoming an awesome modern day marketer. That’s the magic of content marketing and SEO: it genuinely carries the power as a marketing concept to set your company up for the next David vs. Goliath case study. So, you’re half way to disrupting your market.

 

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