Unfortunately, this is a conversation that we have about twice a week with companies around the U.S. SEO (Search Engine Optimization) has changed drastically over the past few years as you can no longer “manipulate” search results with backlinking strategies and keyword stuffing. Many SEO firms were trying to manipulate search engine results for their clients, which has caused a black eye on digital marketing unforatentely. When Google made changes to their algorithm with Panda and Penguin, these businesses saw a huge drop in search rankings.
This is a conversation that we have frequently and the reality is that this can be fixed by “humanizing” the SEO process. There are two parts of SEO that can help you start getting the results you need.
1. On-Page SEO
On-page SEO refers to the content on your website. This is where we focus on your website’s URLs, website architecture, and the content that is being produced for the core pages of the website. One of the most significant factors in search engine rankings is content relevance and timing. We work with your company to produce relevant, timely content that attracts leads who are searching for keywords related to your business or product. We use strategies like They Ask, You Answer to help translate your offline conversations into an online format.
2. Off-Page SEO
Off-page SEO refers to content created outside of your website that points back to your website. For off-page SEO we put together a PR strategy that helps build the brand online, a guest blog campaign to get your voice on relevant websites, and we pursue other credible websites that are open to referencing your company on their site.
Don’t get caught up with an SEO firm promising “1st Page Results!” Having a solid website architecture, creating valuable content for prospects, and having a solid strategy to build credible links pointing back to your website is what successful SEO is all about.
Are you interested in seeing how effective SEO can help grow your business? Click the link below and sign up for a free consultation.