What Increasing Your Leads By 124% Looks Like
We are proud to say that Renewal by Andersen was one of Clymb’s first clients and our relationship continues to flourish as we have seen incredible results. Renewal by Andersen is an incredibly well-established name in the windows and doors industry, but translating a well-known name into specific local markets can be difficult. Since beginning with Clymb, they went from a single market campaign to now four markets with a substantial monthly ad-spend. Now each Renewal by Andersen location has enough markatable data to accurately forcast what sales will look like on a monthly and annual level.
We needed to increase the number of online leads being generated while also reducing the average cost per customer conversion. In order to be profitable, Renewal by Andersen needed to let their advertising costs qualify their online leads to be within a set range of buying potential.
We revised all of the keyword research for the specific Andersen Windows locations, restructured all their paid advertising campaigns, and further defined what the follow up process would be for qualified leads coming in.
Over the past two years working with four different Renewal by Anderseon locations in the US, we increased their online impressions by 352%, web conversions by 124%, and most importantly, dropped the cost per customer by -33%. The ultimate goal was to create preditable revenue by solidifying a lead generation process that produced bottom line sales, which is exactly what we have been able to accomplish.