Creating a new and exciting website is only half of the battle. Once you launch your new site, the real work starts. Users are not going to magically start appearing and buying your service or product. At this point in time, your website serves as a mere brochure, and it is up to you and your team to turn it into an online homebase for your business that drives conversation and engagement. Below are tips on the best ways to kickstart traffic to your new website. Enjoy!
Blog, And Blog Often.
People spend more time than ever online, and blogging is an awesome way to reach your target market. Not only will blogging increase search engine rankings, but it will make you money by:
- Creating connections and long-term relationships.
- Generate leads.
- You will be viewed as a thought leader in your industry.
- People will look to you for advice.
A great strategy that we suggest is to create 50 blog posts that are ready to publish within the first 2 weeks of your site going live. Use the “They Ask, You Answer” method. .Write down the 10 most commonly asked questions within your business. If you are not sure where to start, go to your sales or customer service team and ask them what questions they were asked in the past week of work.Publish 20 blog posts all at once. Search Engines index the content on your site immediately, and if you have a solid database of content, it will get the search engines “attention. Schedule the remaining posts so that that there is a natural rhythm to the cadence… Every Tuesday and Thursday morning for example This shows search engines that your site is still relevant and is continuously pumping out curated content for your audience.
Now that you have a good base of content it’s time to create an editorial calendar. Stay on task publishing 1-3 relevant blog posts a week. Commit to your blog and invest time in order to gain the trust of your audience through education.
4 Blogging Practices To Use Today
Link To Other High Quality Articles
It’s always good to have 2-3 outbound links in your posts as they:
– Give search engines a clear idea about your blog because of relevant links.
– Offer the best way to be in touch/build relation with bloggers in the same niche. The links need to always be relevant to your content as they can link to other bloggers, informative posts from other websites, and even interesting videos that reinforce the point you are trying to make. Many people who start out in blogging make the mistake of not doing this. Like when writing a paper in college and reference quality resources having outbound links in your blog posts are a quick and easy way to build credibility and get traffic. Remember, it is not about the quantity of links, but the quality.
Your link profile does not only depend on how many websites link back to you, but it can also be determined by the internal linking structure as well. An internal link connects one page of a website to a different page on the same website (https://blog.kissmetrics.com/commandments-of-internal-linking/) When writing a post, identify opportunities to link to blogs that are relevant or specific products, and pages. This helps with SEO and provides a more beneficial experience to the reader.
Write Irresistible Headlines
Headlines are 80% of what drives content marketing. According to some of the best copywriters of all time, you should spend half of the entire time it takes to write a piece of persuasive content on the headline. They are arguably the most important part of your content because without an engaging headline, users will just skip over the blog post all together.. If you are lacking ideas for a headline, use tools like Hubspot’s Blog Topic Generator and Portent’s Content Idea Generator to help spark your creativity. It’s alway best to write 5-10 blog headers before choosing the right one.
Invite Others to Guest Blog on Your Site
Guest blogging takes two to tango. Posting content on other blogs but also invite thought leaders in your industry to blog on your website as well. Guests will share and link to their own blog, which opens up another entry point for readers to find yours. Benefits include:
- Builds relationships – Bloggers makeup of most of the conversations occurring online, and can be extremely influential. Build relationships with other bloggers to increase your influence and reach.
- Improve SEO – Guest posting increases your SEO and is great for search engines. It is necessary that the host blogger includes a link to your blog. These backlinks contribute to the value your blog has to offer.
- Expands your reach – Guest blogging allows you to reach people out of your network. You can read more about guest blogging here.
If you are interested in writing a guest post, Michael Hyatt has written a great guide on how to write a successful guest post.
Find And Pull Method
One of the easiest ways to drive traffic to your blog is the find and pull method. It is really simple; Find great articles, and direct the traffic they are receiving to your blog.
- Find popular/trending blogs in your industry. Use Google Alerts or BuzzSumo.com both are free tools that notifies you, based on keywords, authors, on new content being published on the web in your niche.
- Set up your account so you are notified immediately as soon as a popular blogger publishes some fresh content related to your industry.
- Go to that post as soon as possible. Read it, and write a relevant comment. Within the comment, include a link to a related post on your website.
When someone clicks through, they arrive at a relevant page they are already interested in. You are not only gaining traffic this way, but the traffic is qualified. It also helps because you are going to be one of the first comments in the thread, so you can easily be seen by the targeted audience and people start seeing you as an authority in your niche or industry.
Derek Halpern’s Drafting Technique
This technique popularized Derek Halpern of Social Triggers, utilizes your competitors and takes advantage of them. Think of it like a slip stream in a Nascar race; The competitor behind the car in front has to spend less energy to gain the same result.
How does this apply to gaining traffic?
If a competitor creates an article or blog that gets a lot of traffic and is posted on a large site you can do one of two things:
- Get upset and get down on yourself.
- Use it to get traffic for your own website.
I suggest step two. If you agree… keep on reading.
When a competitor or other thought leader in your industry is able to get a post on a big site, you learn that site allows guest posts and you gain insights on what topics that particular guest site is looking for. Your competitor has already done the legwork, and all you have to do is pitch a similar idea to the big site. Since they have published something like your post already, they are more likely to do it again. Think of it as qualifying your resources, so you are being as efficient as possible.
Blogging Best Practices
Read more about the dos and dont’s of blogging and how to maximize your blogging experience. There is no doubt that blogging should be an important factor in your marketing strategy, and it will yield huge benefits in the long run. If you are more concerned about getting more immediate traffic to your website, you need to add some lighter fluid to your campaigns.
Organic results are important, but it is a longer process than advertising. Paid search and social media advertising is a great way to attract prospects, and get your brand in front of as many eyeballs possible. Make sure your strategy is tied to a specific goal like gaining traffic, increase conversions, increase awareness, get more facebook followers, etc… It is important to think carefully about what you are hoping to accomplish and tie every part of your campaign into accomplishing that goal. I will say one thing, make sure your goal is ROI driven. Analyze each paid channel and start with the one that suites your company the best. Before reaching for your wallet, make sure you do these things:
- Competitor analysis – what keywords are they bidding on? What channels are they utilizing? How much are they spending? Is it working?
- Keyword analysis – go after a keyword that doesn’t break the bank, and that has high search volume.
- Persona discovery – Really hone in on 2-3 personas that you are going to go after. Make sure you really understand your target market. Who influences them? What do they read? How to they digest information? What tools do they use? Age? Demographic?
- Create multiple ads – A/B test ads and refine them as the campaign runs. Test what works best ie photos, sliders, videos, longer content, etc… and run with the ads that are performing the best. Videos can be a huge asset in attracting and retaining your customers. They are a great way of capturing and holding your audiences’ attention, while boosting traffic to your website at the same time.
- Set a budget. Typically small companies spend a total budget of about 7-9% of revenue on marketing. Larger companies spend about 10-13% of their revenue on marketing. Allocate an applicable amount to advertising and marketing that makes sense for your business.
Unfortunately, it is not enough just to produce valuable content for your prospects and hope that they will find it. Using the strategies discussed above, as well as using social media, is a great combination to make sure you are getting the word out about your posts. Create a profile for your business on all of the applicable verticals and become active in groups that align with your audience. Do not come off as spammy, and only friend targeted people that it makes sense to connect with. Make sure you are keeping your social profiles up to date and with upcoming events, new blog posts, milestones, etc…
Be proactive and promote your content through social media. Utilizing the following will ensure a knockout punch:
- Twitter – best for quick snippets and including links.
- Facebook – Sharing blog posts and pretty well rounded for promoting everything.
- Instagram – Creating visual stories. Awesome for B2C companies.
- LinkedIn – More professional networking and longer content pieces.
- Google+ – Great for SEO and effective for B2B services.
One great way to utilize social media marketing is to use a tool like Edgar, which enables you to schedule posts, set up a timeline, and post along all your media platforms at once.
Post Content to LinkedIn
LinkedIn started off as a tool for finding a job, but it has come a long way since then. It is currently the world’s largest professional social network and its publishing platform allows you to share insights easily. Post on LinkedIn on a regular basis.
Not only share with your immediate network what you have been up to, but also share in groups.
Share With Groups
Another free to low-cost traffic generator is to share your ideas, posts, and pages in online discussion groups and chats. Always provide value before asking for it, so only share your URLs where it is appropriate. You do not want to be viewed as a salesman, but as a knowledge source and expert. Ask for feedback when you are sharing content. Join groups that are related to your business or industry. Make people want to engage with you, view your website, and come to you with questions.
Network, Network, Network
Just like you are going to reach out to other bloggers and sites to post your content, do the same with your personal network. Reach out to influencers and mentors in the community that you know on a personal level to share your posts and pages for you. Friends and family are a great way to extend your reach as well. Ask if they can give you a shout-out of some sort or share your content on their social media platforms. Do not underestimate the power of word-of-mouth. Networking is a quick and easy way to extend your reach.
Email is the unsung hero of marketing, and deserves your attention. Email marketing is another cheap tool for building traffic and not only generating leads, but nurturing them. Create multiple landing pages and forms to capture information from your audience, and use an email marketing software like Mailchimp or Ontraport to engage with them. Companies who utilize email marketing can generate response rates of up to 6%. Not too shabby.
- The best way to motivate people to opt-in to your email list is to give them a reason to. Offer a free weekly newsletter, a discount on a product, a free ebook, a free consultation, or any other sort of free resource.
- An effective newsletter mixes news and trends about your industry paired with tips, tricks, and special discounts or promotional offers related to your product or service.
- Keep your emails short. People have a short attention span and will most likely not take the time to read a long, drawn-out email.
- Get strait to the point, and use a sidebar for visuals and promotional offers.
- Include hyperlinks in your email so interested prospects can easily go directly to your site or page.
- Another trick is to include a “share with a friend” link at the bottom, so they can easily spread your great content
- Include social media links.
- Use appropriate subject lines that makes the reader want to open the email.
- Use a signature with a link to your website and have it automatically attached to every email you send out.
Do not neglect email marketing. Use it to attract qualified customers and include it in your content marketing strategy. It is a traditional, yet effective method. Implement an email marketing strategy and you will immediately see results.
Link To Your Website… Everywhere
Always include your URL on ALL printed and online material. Make is easy for your prospects to reach your website. This includes business cards, powerpoint templates, blog posts, emails, comments, etc… Make sure to include what your reader can expect to see when they visit your site to spark interest. This will increase click throughs and visitors, which leads to an increase in revenue/subscribers.
This is not anything new, but is yet another easy way to drive traffic to your website. This is how you do it: This method originated from Diggy at ProBlogger, and you can visit his blog for a more in depth explanation.
Go to a forum you participate in regularly and create a new thread mentioning your latest post. Think about it… if you saw a thread that was pretty interesting and full of useful information, you would be inclined to check it out, no? The title needs to be intriguing.
Some forums have rules against this kind of thing so check the guidelines first. If you are unsure, then just start a thread by giving out some free information or give a snippet of your post with a “read more” link.
Pay Attention to On-Page SEO
SEO is not dead. It is alive and thriving. Optimize your pages and content that makes it easy for search engines to index. You want to convey to the search engines that your content is something worth looking at.
Here is a great infographic on how to properly execute proper SEO strategies. You can also read more about why SEO is important in our “Beginners Guide To SEO.” One thing to consider is to target long-tail keywords. Long-tail keywords account for the majority of web searches, so if you are not targeting them, you are definitely missing out.
Target Long-Tail Keywords
Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Make Sure Your Site is Fast
Have you ever gone to a website and before it was done loading, you gave up and exited the page? Do not let that website be you. If your site take sand eternity to load, your bounce rate is going to be out of this world. People are impatient; just like people won’t read a long email ,they will also not wait for a slow website. Use Hubspot’s Website Grader to analyze your speed and see how you can decrease it.
Analyze Your Analytics Data
Google Analytics is an invaluable tool that provides useful data on every imaginable aspect of your website. Literally, it tracks everything. Check out your analytics data every week, see how users are engaging with your content, and change what is not working. Pay close attention to what pages and posts are getting the most views, where people are leaving your site, time on site, user behavior, where your users are finding you etc…
To Sum Up
You will be successful in driving traffic to your website if you do the following:
- Invest time and energy into blogging.
- Reach out to influencers in your industry.
- Utilize forums, groups, and networks to spread your content.
- Try the techniques outlined above to get more traffic.
- Spend some money on advertising.
- Do email marketing.
- Social media is a must.
- Make sure your website is optimized for SEO.
I promise. It takes time and is a lot of hard work, but it will pay off in the end. Sign up below for a free 30 min consultation on how we can help expedite the process: