Our Clymb team works with a variety of dynamic personalities, individuals who have a unique message to share, such as authors, podcasters, speakers, and inspirational figures. Entrepreneurs understand the concept of building a platform to share your message; it’s how we connect with the people who want to hear what we have to say. A common question our team hears from both individuals and businesses is, “How do I build a platform online?”
When it comes to building a platform, we rely on great insight from some of the best platform builders in the world, like Gary Vaynerchuk, Seth Godin, Jay Baer, and others. For example, Michael Hyatt wrote a fantastic book called Platform: Get Noticed in a Noisy World and it’s a must-have guidebook we highly recommend for platform builders. We also recommend Aaron Ross’ great work Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com.
What Is A Tribe?
Without a doubt, the most influential factor in building a platform is finding your tribe. In his book Tribes: We Need You to Lead Us, Seth Godin talks about the value of finding your “tribe,” those who echo your message, support your work, and most importantly, have an interest in your business offerings.
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” – Seth Godin, Tribes: We Need You to Lead Us
Find Your Tribe.
Finding your tribe means it’s up to you to do the work. Ask yourself these two questions:
- Who shares my interests and why do we share them? Your tribe may be your Twitter followers, your email subscriber list, or your YouTube viewers. It’s not about the numbers; it’s about engagement and passion. We guarantee that 1,000 raving fans will be far more effective than 10,000 half-interested followers. Know your target audience.
- Where and how am I communicating with those who share my interest? If your content is getting great engagement on a specific social media channel, spend more time on that channel interacting with your fans. If you have a blog post that’s gaining great traction, share your post with other parts of your platform for greater interaction.
Of course, the ultimate goal of platform engagement is making a profit. The more you can delight and inspire your audience, the more readily they will buy into your message, both figuratively and literally. Contact us today to receive a free consultation.