Let’s face the facts. When Americans are spending 23 hours a week online and 3 times more minutes a day on blogs and social media than on email, it’s no wonder social media is a great way to reach your target audience!
But which one is the best?
Social Media Marketing
In today’s society, more and more people are immersed in their phones, and the main reason is social media. Social media platforms like Facebook, Linkedin, and Twitter have grabbed the attention of millions, and with that, comes great advertising and marketing opportunities for Denver companies.
Denver has been rising in the ranks for most appealing city to live and one of the best places to start a business. The growth and expansion in Denver lends itself to opportunity for social media marketing because of 2 reasons: The absurd influx of people into Colorado, and the fact that most of those people are millenials. Social networks are extremely important to millennials, and you should utilize this vertical.
Which Social Media Platform Drives the Most Sales in Denver?
There are multiple strategies that a business can put into place to gain traffic to their website, social media marketing being one of them. Entrepreneur Magazine lays out some loose guidelines to follow when using social media to increase your online presence in the article 10 Laws of Social Media Marketing.
Part of your social media marketing strategy is determining which platform is going to drive the most sales.
Pete Prestipino at Webmag.co has created an intuitive infographic that outlines the differences in platforms. The takeaways from this article and their utility in Denver are outlined below:
- About 85% of all orders from social media come from Facebook
- Facebook dominates the market share by visitor count at 65%
- Polyvore had the highest average order value at $66.75
- Facebook has the highest conversion rate at 1.85%
Check out the article Social Commerce 2015 for a more in-depth analysis, additional statistics, and more information on the industries not dominated by Facebook.
Denver, Start Increasing Your Sales
Social Media marketing in denver has proven to be successful for all companies; no matter their size or industry. Denver is a hub for new ideas and business’ so it is essential to implement an effective social media marketing strategy. Start targeting Facebook users because Facebook is the most powerful social media platform when it comes to engagement with your customers. Test out a strategy which includes Facebook Ads, posting regularly on your business Facebook page, and sharing other relevant industry knowledge through this channel.
Facebook drives the most sales in Denver, and Clymb Marketing can help you utilize the Facebook and other social media platforms to increase your bottom line. Sign up for a free consultation on social media marketing, or contact us to see how we can grow your business by adding social media marketing to your marketing strategy.